The growing number of consumers who eat meat-free, reduce their meat consumption or want their meat to be healthier and more affordable, all have one requirement in common. They want their protein to taste fantastic and be versatile. Without this, the opportunity to reinvent the meat industry will not happen, domestically or globally.
In 2012, public outcry forced the USDA to remove Lean Fine Textured Beef (Pink Slime) (LFTB) from ground meat because it was misleading the public. The public reacted srongly. In less than one week, 10.7 billion pounds, 14% of the total amount of ground beef should annu- ally, vanished from the U.S.market.